Eventful worked with one of Liverpool’s top brand communications agencies, Uniform, to create and deliver a unique brand experience for Carlsberg celebrating the longstanding relationship between Carlsberg and Liverpool Football Club.

The event amplified the Carlsberg brand messages in an entertaining and engaging way, featuring a 7 meter Dome structure with a panoramic, live action and CGI film, situated in the UK's busiest shopping destination, Liverpool One.

Shoppers were immersed in the 360 experience, whilst they enjoyed the taste of Carlsberg. Top Football Freestyler Daniel Cutting provided a skillful performance to attract the attention of shoppers to the Dome.

Carlsberg 360

“ Eventful provided a fantastic service. Excellent organisation and management of the event ensured it was a great success despite the incredibly tight timescale. ”

Tim Sharp
Creative Director
  • Venue Sourcing and Contracting
  • Structure
  • Production
  • Theming & Furniture
  • Performer sourcing and contracting
  • Security
  • Health & Safety
  • On-site building and management